About Us
We Are All About Trust
Making the right choice when buying a new product or service can be a total minefield. Price plans, special offers, added bonuses – weighing up all these details takes time, and even then it’s hard to know whether you’re getting the full picture. At WeTrust, we don’t want you to waste that time. Much less do we want you to waste your money.
Whether you’re looking for the best deal on your home or your business, WeTrust gives you access to a network of trusted comparison partners, so you can see your options clearly and make an informed decision based on your exact needs — not on what somebody else is being paid to sell you.
And leading the charge is our resident sleuth: Trusty the Bear.
Meet Trusty, WeTrust's Honesty-Sniffing Ambassador
Every good detective needs a good nose, and Trusty has one of the best in the business. As the face of WeTrust, Trusty’s job is simple: sniff out the honest players hiding in a market full of noise, and point you towards the comparison systems and hand-picked provider networks that can actually help.
Trusty doesn’t work magic, and we’d never claim otherwise. Trusty won’t find you a deal, switch you over, or tot up your savings for you. What Trusty does is far more useful in the long run: guide you to the right place. That might mean pointing you towards our comparison partners for insurance, broadband and mobile, or introducing you to our network of award-winning mortgage and protection advisers, Ingard Financial, when your situation calls for something more tailored than a straight comparison table. From there, it’s over to you and the provider or adviser to take things forward.
Think of Trusty less as a magician pulling savings out of a hat, and more as a well-informed guide who’s already done the legwork of finding people worth trusting — so you don’t have to.
Trusty also stands for what we stand for. We’re 100% independent, with no affiliation to any provider, which means Trusty has no favourites to protect. Using WeTrust costs you nothing, however many times you come sniffing around for a better deal. And every part of the process is handled in line with UK privacy and GDPR regulations, so whatever details you share with us, or with our partners, stay exactly where they should — with your consent, and nowhere else.
What Makes WeTrust Different?
Are we just another comparison website? No. Comparisons are only one part of what we offer.
For products like general insurance, broadband and mobile, we give you access to independent comparison systems — powered by our partners Seopa Ltd and Stickee Technologies — so you can see a wide spread of the market side by side and choose what suits you, in just a few minutes.
But for more complex decisions, like mortgages, secured loans and protection insurance, a straight side-by-side table doesn’t always tell the full story. That’s where our pick-of-the-providers approach comes in. Rather than leaving you to make sense of a wall of numbers, we’ve partnered with Ingard Financial, a mortgage network of award-winning advisers, to give you access to qualified professionals who can talk you through your options and recommend a deal that’s genuinely suitable for your circumstances — saving you the time, and the headache, of trying to become a mortgage expert overnight.
Whichever route suits your needs, the principle stays the same. WeTrust doesn’t have a hidden agenda. We don’t promote products because they pay us the most commission, and we don’t entertain secretly paid-for advertising dressed up as advice. We exist to give you an honest view of the market via our partners, so you get a genuine chance to compare deals with complete transparency, without having to worry about hidden charges or sneaky promotions.
How WeTrust Makes Money
We’ll be upfront about it, because that’s rather the point of us.
WeTrust makes its money each time our comparison partners or our mortgage network link you to one of our Trusted Providers, and you go on to buy a product or service from them. When that happens, we receive a commission through our partners. That’s it. There’s no subscription, no sign-up fee, and no cost to you anywhere in the process.
Because our income only comes from successful, genuine matches — not from who shouts loudest or pays the most for a prime spot — we have no reason to steer you towards anything other than what’s actually right for you. Any profits we generate are reinvested straight back into the platform, so we can keep improving the service (and keep Trusty in honey, presumably).
Our Partner Network
We work with a small number of carefully chosen partners, each specialising in a different corner of the market, so that whatever you’re comparing, you’re doing it through people who know that area properly.
Seopa Ltd powers our general insurance comparisons, covering car, home, motorbike, van, bicycle, pet and travel insurance.
Ingard Financial, our selected mortgage network, gives you access to award-winning advisers for low-rate mortgages, secured loans, life insurance, critical illness cover, income protection, mortgage protection and family income protection.
Stickee Technologies powers our utilities comparisons, covering home and business broadband, mobile phones and SIM-only deals.
Every one of these partners has been chosen because they meet our standards for honesty and transparency — the same standards Trusty holds us to, every single day.
Ready When You Are
We know that finding the right deal, or the right adviser, isn’t always a five-minute job, and we’re not going to pretend it is. What we can promise is that when you come to WeTrust, you’re getting a straight, unbiased starting point, free from hidden agendas and sneaky promotions.
So next time your renewal letter lands, your mortgage deal’s coming to an end, or your phone contract’s about to expire, let Trusty point you in the right direction. Start your comparison today, or let Trusty introduce you to an adviser who can — and see what an honest view of the market looks like.